Market access was and remains incredibly important for the commercial success of medical technologies.
The complexity of market access is also explained by the overlap of different complex areas, including regulatory, clinical epidemiology, health economics, biomedical statistics and health policy. The field of market access became very hard to understand for people from other areas, including marketing, business, clinical and regulatory affairs.
MTRC released a novel product, which was often requested by our clients from marketing, market intelligence, clinical affairs and other non-market access departments.
This seminar is designed by the industry leader in education in European market access to support Med Tech professionals outside the narrow circle of market access specialists. This seminar is designed specifically for non-market access professionals, who want to understand the area of market access better, but do not need to become a topical expert on market access. The seminar consists of four main blocks: value claims, development of clinical evidence, development of economic evidence, and market access.
The seminar is dedicated specifically to medical technologies.
You will learn all key concepts in claims management, clinical evidence, health economics and market access and will be able to better understand the goals of market access activities, instruments used, key drivers and barriers.
The seminar is available in the form of a presentation in Acrobat PDF (89 slides) and a pre-recorded webinar (2.5-hour long).
Learn more and access the seminar here.